Concepts
What your club could wear.
We pick a club, read its history and listen to its terraces, then draw the kit its fans keep asking for. Every concept is drawn on our real production pattern, so it can go to print the week a club says yes.
Unofficial concepts. Not affiliated with the clubs shown.
Provincial Uruguay
A sky-blue kit for the nickname Šabac has carried since 1927.
City on a Grain of Salt
All black, as the terraces asked, with salt crystals rising from the hem.
Adriatic Masters
Eighteen games, zero defeats: a kit for the unbeaten season of 1950.
Under the Plane Trees
A kit for a hundred years of the Tigers, in the city of sun and plane trees.
Halves of '22
The first red-and-white shirt was halved. We brought the halves back - joined by 22 stripes melting red into white.
A Hundred Years Under the Lights
Zebra hoops that bend like the Morava and floodlight beams for Borac's pioneering 1932 night match under makeshift lights.
Tell us your story
Send us your club's history and colours. The first concept and two rounds of changes are free.
How a concept is made
Every concept starts in the stands, not in a template.
We listen
Club history, the city's symbols, and what fans say on forums and match threads. We look for the kit people want and nobody makes.
We draw it for real
The design is drawn on our own size-L production pattern, in print colours, with the collar and cuffs as they will be sewn.
It's ready to print
If the club wants it, the file goes straight to sublimation. No redraw, no surprises between the picture and the shirt.