Concepts

What your club could wear.

We pick a club, read its history and listen to its terraces, then draw the kit its fans keep asking for. Every concept is drawn on our real production pattern, so it can go to print the week a club says yes.

Unofficial concepts. Not affiliated with the clubs shown.

Teren
Banja Luka, Bosnia and Herzegovina

Teren

No pattern - the ground itself: real contour lines of the hills around Banja Luka, the Vrbas running through them, the crest where the stadium lies.

Concept 08 · 2026See the concept →
Koreografija
FK Željezničar · Sarajevo, Bosnia and Herzegovina

Koreografija

A whole shirt built from the South stand's choreography cards: a tone-on-tone blue mosaic with 1921 hidden across the chest.

Concept 07 · 2026See the concept →
A Hundred Years Under the Lights
FK Borac 1926 · Čačak, Serbia

A Hundred Years Under the Lights

Zebra hoops that bend like the Morava and floodlight beams for Borac's pioneering 1932 night match under makeshift lights.

Concept 06 · 2026See the concept →
Halves of '22
FK Vojvodina · Novi Sad, Serbia

Halves of '22

The first red-and-white shirt was halved. We brought the halves back - joined by 22 stripes melting red into white.

Concept 05 · 2026See the concept →
Under the Plane Trees
FK Leotar · Trebinje, Bosnia & Herzegovina

Under the Plane Trees

A kit for a hundred years of the Tigers, in the city of sun and plane trees.

Concept 04 · 2026See the concept →
Adriatic Masters
Tribute · Split, Croatia

Adriatic Masters

Eighteen games, zero defeats: a kit for the unbeaten season of 1950.

Concept 03 · 2026See the concept →
City on a Grain of Salt
FK Sloboda · Tuzla, Bosnia & Herzegovina

City on a Grain of Salt

All black, as the terraces asked, with salt crystals rising from the hem.

Concept 02 · 2026See the concept →
Provincial Uruguay
FK Mačva · Šabac, Serbia

Provincial Uruguay

A sky-blue kit for the nickname Šabac has carried since 1927.

Concept 01 · 2026See the concept →
Your club, next.
For clubs

Tell us your story

Send us your club's history and colours. The first concept and two rounds of changes are free.

Free conceptStart here →

How a concept is made

Every concept starts in the stands, not in a template.

i.

We listen

Club history, the city's symbols, and what fans say on forums and match threads. We look for the kit people want and nobody makes.

ii.

We draw it for real

The design is drawn on our own size-L production pattern, in print colours, with the collar and cuffs as they will be sewn.

iii.

It's ready to print

If the club wants it, the file goes straight to sublimation. No redraw, no surprises between the picture and the shirt.

Want a concept like this for your club?